About this product: Formulated to reduce the appearance of of pores, fine lines and wrinkles creating the perfect base for foundation application. This formula also extends the wear of your foundation for a flawless look all day long. Cruelty Free. Sold at ULTA stores.
Review: No need to spend a ridiculous amount of money for a foundation primer after having tried this stuff! I use this primer under my foundation with great results. It's smooth, great for hydrating skin and is easy to apply with fingertips. All you need is a pea size amount. Liquid or powder foundation is then more easily applied and the overall look results in a more flawless appearance. Ulta also has a matte primer (same bottle but in black) which is oil free and contains 1.5% salicylic acid to target acne.
Retail price $12.50 - (30ml). Compare that to Smashbox photo finish primer at $36 - (30ml)
This primer has been compared to high end brand primers with just as good of results. Don't be fooled by the big leagues!
Most often Ulta brand products are accompanied with a beauty steal deal such as, "Buy 2 get 2 Free". You can mix and match items such as lip gloss, nail polish and eyeliner to get these great deals.